WE PAVE THE PATH TO YOUR NEW MARKETS.
Does your company want to gain a foothold in Switzerland? Are you a Swiss business with the intention of expanding abroad? Are you looking to place products in a new or existing market? We are here to support you. We help you to set up distribution, we expand your sales opportunities and market share, and we energetically contribute to the expansion of your business.
We treat every product you entrust to us as carefully as if it were our own.
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SILK ROAD, CHINA
The historic trade link between East and West.
Our service is personal.
There is no faceless organisation behind Rieder & Rieder; the two founders personally share responsibility for the business. Andreas Rieder Senior began his career as an entrepreneur with the creation of «Le Patron», a renowned company dedicated to the production of high-quality terrines, pies and pasta. This business idea, coupled with Andreas dynamic personality, generated various secondary companies in the food sector and hundreds of new jobs. Having sold his companies in the food sector, Andreas is now dedicated to a new challenge: helping other entrepreneurs to market their products successfully. In this enterprise, he benefits from his extensive knowledge and wealth of experience – he knows what it takes to satisfy demanding customers.
Andreas Rieder Junior’s expertise lies in service sales, capital goods and the luxury trade. His penchant for the epicurean undoubtedly stems from his background as a trained chef (with a bachelor’s degree from the Culinary Institute of America). Delighting in culinary excellence, his wealth of experience reaches beyond the food sector to include direct sales and distribution across various areas in Asia, Europe, North and Central America. Despite his cosmopolitanism, he has not lost his curiosity and sense of wonder.
Together, father and son stand for experience, success and esprit. Their greatest strength is the effortless communication between the generations – a constructive exchange of experiences that benefits each of their customers.

We excel in these sectors:
Capital goods
A tendency towards perfectionism that runs in the family, is probably what drives our commitment to luxury goods. After all, true luxury is defined by attention to detail and striving for close to heavenly perfection. Our world revolves around luxury products.
Food
With our culinary background, it may come as no surprise that we are always hungry for new challenges in the food sector, but we also know our way around other consumer goods, such as cosmetics.
Tourism
When it comes to tourism, we are seasoned travellers: our activities have taken us halfway across the globe. We are familiar with the pitfalls and know how to identify tourism opportunities and enhance the image of destinations.
How may we help you?
Our range of services in the field of global product marketing and market expansion is extensive. Four core competencies underpin all of our offerings: personality, flexibility, speed and short decision-making paths. We work with you to define the individual strategy that fits your business goals.
Our focus is on personal sales through bricks and mortar businesses – we’ll happily leave e-commerce to others. Our fee structure is transparent: We either take a percentage of the sales of the products entrusted to us, or we work on business development contracts based on daily rates. Get in touch to find out how we can help your business succeed.